Drag Free Streaming (DRS)
Client: Qatar Airways
Challenge: Long flights can leave people feeling unconnected and off grid for hours.
Idea: To show that Qatar have the fastest wifi in the sky, they comprare the speed of the wifi to Formula 1 cars speed in relation to their sponsorship.
DRS, or Drag Reduction System, is a term frequently used in F1 to describe the technology that helps cars achieve their maximum speeds. Playing off Qatar’s F1 sponsorship, we can draw a parallel to the top-speed Wi-Fi Qatar offers passengers onboard, providing faster connectivity than any other airline.
This campaign will help solidate the brands partnership with F1 as well as informing passengers that they’re able to use their devices on the inflight wifi as if they were
The Formula 1 Esport race is a professional online racing tournament featuring the 10 official F1 teams.
As it’s an online tournament, it relies heavily on WiFi for fast connectivity. So let’s put our money where our mouths is and have a dedicated esport flight featuring drivers in a modified plane cabin competing in the tournament.
The plane will not only include drivers, but also vloggers and influencers who live stream and provide content for the races
