Graze like an animal
Client: Graze
On the go snacks are often pumped full of chemicals, added sugar as well as artificial protein misleading people about what they're truly consuming. Graze products don't contain artificial flavours or chemical preservatives, allowing people to eat natural ingredients, in the same way animals in the wild do.
To fit into the concept of "Grazing like an animal", Graze will hide their on the go snacks in trees like many animals do. This will be in busy woodland areas for people to spot, snap and snack on during their walks.
One way to help Graze raise some PR is by creating faux news headlines about them being them testing on animals. Including first brand Peta approve of their animal testing. Helping show that everything in Graze snacks are safe and natural.
Animals videos dominate social platforms so we would use this to our advantage and create Graze edits of them, having animals involved in stealing & eating Graze products