JW denim
agency: Cult
Client: Jack Wills
Role: Creative Assistant
This was a 360 campaign launching the new Jack Wills denim collection to a Gen Z audience to uphold the brand's recent rebrand to keep up their relevance.
We created this work using influences from 90s denim campaigns. Creating an OOH and TV ad alongside a TikTok campaign using the #JustJack to target our Gen Z audience.
The dance trend under #JustJack engaged a large amount of views which resulted in to the Gen Z buying behaviours.
