Just Jack
agency: Cult
Client: Jack Wills
Role: Creative Assistant
This was a 360 campaign launching the new Jack Wills denim collection to a Gen Z audeince to uphold the brands rebrand.
We created this work using influences from 90s denim campaigns, creating an OOH and TVC alongside a TikTok campaign using the #JustJack to target our Gen Z audience.
The dance trend under #JustJack engaged a large amount of views which resulted in to the Gen Z buying behaviours.
