Noods Leaked
Client: Pot noodle
We all have our own guilty pleases and for some of us that's a Pot Noodle. Eaten alone in private and throwing the tub in the recycling before anyone sees, but sometimes we get caught... So let's flip that embarrassment on it's head and celebrate people enjoying their noods, turning that once private habit into a shareable, playful statement.
#Noodsleaked
Some people don’t want to admit they eat Pot Noodles. So why don’t we catch them in the act and have their Noods leaked.
From cooking influencers to more mainstream social media icons, we can show all of them getting their Pot Noodle guilty pleasures exposed.
Sending noods
Lean into Pot Noodles 'Cheeky' tone of voice and engage with their target audience in late hours, a similar time to when are actually sending risky flirty texts to one another.
Following with a link to their Late Night Noods drop, where they release a series of new limited edition flavours.
Respect my noods
For many, the shame around nudes comes for being pressured to sending something so intimate and vulnerable.
And some people don’t seem to get that…
So let’s educate them by partnering with Brook, a sexual health and wellbeing charity to change this.
If someone sends an unsolicited image or is pestering for nude photographs, you're able to send their contact information to Pot Noodle and they'll send them their own version of 'Noods'. Followed by a link to Brook's information page about boundaries and protocol with sending explicit images.