Skip the noise
Client: Skips
Who decided that popcorn should be the go to cinema snack? They make a lot of noise whereas Skips quietly melt in your mouth so we want to position them as the new cinema friendly snack.
Using famous film quotes and interrupting parts of the lines with competitor cinema snacks.
To make Skips even quieter, we'd sell them in cinemas in paper packaging to avoid those noisy rustling bags.
Rebranding the iconic red and white paper cinema popcorn cartons with the alternative cinema snack.
Create a series of YouTube ads that encourage people to skip the advert because the noise of popcorn being chewed is loud and annoying when heard over a film.